Archive for February, 2009

The single best way to grow your practice

Wednesday, February 18th, 2009

Drumroll, please… is to be outrageously committed to your client’s success. Because it’s so easy to fall into the trap of thinking of ourselves as being in the job of “fixing” people (which we’re not, by the way), I’d like to define the term “your client’s success.” This doesn’t mean you have to cure whatever it is that ails them. We all have useful skills, but we’re not magicians. If a client comes to you seeking to resolve their back pain, you simply cannot know what shape their healing journey will ultimately take. As wellness providers, we are but one influence in their healing process; not the whole process. To be committed to their success means to be receptive to what might be the best influences in their healing process (whether they come from us or from other practitioners whom we feel they might be better served by), and then to be as supportive as possible of their journey while still honoring our individual paths. Consciously remove your ego from the equation, and approach what might be in your client’s best interest with an open mind. That can take many forms, from how you approach your work together, to referring them to a modality that you feel will be more beneficial in the long run. By being a partner in your client’s healing, rather than the one holding the magic wand, you will be doing both your clients and yourself a huge service. You will also exponentially grow your practice, no matter how counterintuitive it may seem.